Google Analytics V4 is the cornerstone of a data-driven approach on WordPress. It enables crucial metrics, such as page views, bounce rates, and user demographics, to understand how visitors interact with websites. This information serves as a compass guiding effective data-driven strategies for enhancing user experiences and achieving desired outcomes.
The Google Site Kit plugin, an integration of various Google services within WordPress, enhances analytical capabilities. From tracking search engine performance to monitoring site visibility in Google Search, Google Sitekit allows valuable insights that influence SEO and content strategies.
User behaviour insights allow fine-tuned conversion optimisation strategies. Enable identification of high-performing content, evaluation of user pathways, and refinement of calls to action to drive engagement and conversions.
At ne-web, data-driven decision-making empowers us to continually refine our approach, ensuring that our clients’ websites remain competitive, relevant, and successful.
If you’re running a WordPress website and looking to transition from Google Analytics 3 to Google Analytics 4, you can count on ne-web for expert assistance. Contact us today.