We have recently been working a lot with a company that supplies TV Stands and TV Brackets, in fact all kinds of TV furniture from popular black TV stands and glass TV stands to TV cabinets.
Part of a large engineering group Troy Innovations manufacture their own range of products selling to some major supermarket chains, but also sell a very complete range of TV wall brackets and stands, with some Cheap TV Stands at rock bottom pricing.
They chose to work with us after seeing our incredible results for other projects, and were in need of a good digital agency to transform the fortunes of their flagging sites. We took over the online promotion a little while ago and have generated good visibility for their existing bracket site.
Our first development project was the design of a new ecommerce site custom-designed for sales of TV Stands. The site has an innovative approach to the homepage design where virtually all products sold appear on the homepage in a large list. Because of the design-led nature of the products, this was thought to be the best way to provide the easiest shopping experience. The result is certainly very easy to use since you can see at a glance which stands take your fancy without having to click around too much. More options for choosing by size are also available, and there’s a Live Support chat feature. The site gets plenty of reviews through its eKomi accreditation and this helps with rankings as well as customer confidence.
Having been very pleased on a business level with what we’d developed, shortly afterwards they asked us to develop another domain which they had acquired, Standland.co.uk, also selling TV stands and based on the same back office systems. Of course this makes the clients life much easier when processing orders. Due to the bespoke nature of our in-house ecommerce platform this was relatively straightforward for us to implement.
Having now chosen to partner with us longer term on their digital marketing, the sites are achieving excellent rankings in Google both pulling in excellent levels of sales, with Standland often receiving over 1000 visitors a day.
Look out for a re-design of their TV Brackets online shop, which will be ready very soon.