Tape-Right was formed in 1994 and has its premises located in Spennymoor, County Durham, UK. While their core business has typically been tape & polythene products and cardboard packaging, more recently Tape Right has had success with its contract packing division. Their customer focus has seen them become a preferred supplier to Electrolux.
A website was required which would give the client a professional presence on the web and generate new business for their contract packaging service. They also wanted to have full control over future text and image content, so with this in mind we designed and implemented a database driven website, incorporating a back office Content Management System (CMS).
In order to make the project a success, we also devised an on-line marketing strategy to include in the package, which would greatly increase targeted leads. The strategy included search engine optimization of key pages and submission to the top search engines and directories as well as setup and ongoing monitoring of pay-per-click advertising campaigns. This multifaceted approach will ensure maximum exposure for the website from day one. Further optimisation work is to be carried out after regular review by our promotion specialists.
This project was part funded by Business Link. As approved service providers, we can carry out projects like this with fundingof 40% to 100% depending on your business circumstances. Please contact us for more info.