We were thrilled when Standland, market leaders in providing high quality TV stands and cabinets at competitive prices, commissioned the re-design of their highly successful eCommerce website. The purpose of the re-design was to increase conversion rates of sales and to create a user friendly design giving customers an easy to use shopping experience.
From working alongside the Lancashire-based company on past projects we had a great understanding of what was needed to make this re-design a success. Our team of developers worked hard to build custom features such as the refine search which allows users to filter down to exact products based on key aspects such as TV size, price, style and finish.
We repeatedly asked ourselves the same question throughout this project – “what would the user like to see next?” We took particular interest to up-sell when developing the shopping basket, listing appropriate accessories that users commonly forget when purchasing TV stands, making the site user friendly and practical.
We are pleased with how the project came together and feel that we have raised the bar for ecommerce sites in this particular niche.