We have just launched a new rugs site called Discount Rugs for one of our existing clients who was so pleased with the commercial success of our previous ecommerce projects for them, they commissioned this site to expand their online offering into online rug retail. Its a slightly less than obvious choice for a new ecommerce business but the research showed that this was a relatively untapped sector online.
Rugs for sale include a wide range of modern rugs, persian rugs, wool rugs and quality handmade rugs but their ranges include childrens rugs, plain rugs, round rugs and runners – you name it! Its a great range and presented in an easy to navigate fashion where you choose your style and then choose your size. For those looking for something different they also have shaggy rugs, skins & hide rugs plus more traditional designs including those in the oriental rugs section.
Since many users online are after cheap rugs to a price point, we have put in place a Budget rugs under £40 section. We took the decision to offer free delivery since many users seek to avoid delivery charges especially for such a bulky item. There is also a Live Support chat feature which allows our client the ability to deal with any sales enquiries in a manner which suits the customer, and is really rather efficient.
Sales in the short time from launch have been very encouraging indeed, proving that if you want to succeed online, choosing your niche wisely is a key first step.