In April Google pre-announced an algorithm change on its blog, something that has only happened once before in a change that was dubbed ‘Mobilegeddon’. While it was not the huge change some people had hyped it up to be, I did feel it was a sign of things to come, and that seems to have been correct. This is what Google said inm April 2016:
Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
What does this mean for you as a website owner? Well, in short, if your site is already mobile friendly you’re fine you probably don’t need to do anything else to make it even more mobile friendly. However if your site isn’t yet optimised for mobile devices then it is likely that the algorithm will start to favour other mobile-friendly sites in the search results instead of yours. I think this time they’ll feel they have given you enough warning and the effects will be more significant! Even dropping one place can impact greatly on the number of leads and sales you get so its vital to act if you don’t have a mobile friendly site.
If you don’t know if your site is mobile-friendly or not you can use the tool at https://www.google.com/webmasters/tools/mobile-friendly/ to check.
Its also worth remembering that mobile sites keep users engaged for longer and that more than half of traffic comes from mobile devices now on most websites.
We have been designing all of our websites using device responsive methods for several years and have converted or redesigned a lot of old sites while giving them a new more modern makeover. If you’d like to discuss how we can help make your website mobile and tablet friendly, just get in touch with me and I’d be happy to help.