Bespoke Ecommerce Website For Printing Embroidery and Workwear Clothing Goes Live

Logo-Co provide printed and embroidered clothing to customers throughout the UK, and some well-known ones too such as ASDA, Qantas and Fujitsu.

The requirement was for a fresh new ecommerce website with a highly professional design plus, due to the nature of their business, a feature set including some quite unusual requests for custom aspects. We designed their online shop which carries a large range of clothing such as t-shirts and hoodies on the Magento platform as it provides such a lot of functionality and is something of a de facto standard for ecommerce now. Its easy to use for customers and also for administration which as an important consideration given the expansive product range and large number of size and colour variants.

The system was upgraded to allow multiple products including all of the different sizes and colours the customer wants to be added to the shopping basket in one simple step. This feature makes life so much easier for customers and has increased average order values. The customer can upload their logo easily at the basket stage too, and can even check out ‘tentatively’ should they be unsure of anything to do with their order, which is often the case in this field. Finalising the order is super quick using a one-step checkout upgrade we configured to increase conversion rates.

A login area for customers to view their own account area was set up too. This can be populated with private products that only certain customers can buy when they are logged in. This is so that ‘company approved’ products can be ordered, thereby encouraging repeat business. This has proved to be an important new feature which has really streamlined processes and helped win repeat business.

With configurable slider banners for offers and hosting on a Content Delivery Network (CDN) for optimal speed, this is a great solution and has already increased sales significantly.