Search engine optimisation Newcastle

At ne-web we have been carrying out search engine optimisation campaigns for many years and have seen the industry and techniques change quite a bit in that time.

While there are no quick fixes to obtaining high rankings, we can help you devise a strategy of various activities to ensure the best exposure possible for your website with the least cost.

• Search Engine Optimisation
• Pay-Per-Click Campaign Management (Google AdWords)
• Web Stats & Google Analytics
• E-marketing

The Internet is and always has been about hyperlinks

There used to be a saying that on the web Content is King, but I'm afraid it has been decrowned. Content, while still important, is queen - Links are now King. This is because Google ranks pages according to the number and quality of inward links.

Thinking about how your organisation and website will fit into the Internet landscape, and having an effective link building strategy is very, very important for success on the web.

Common Mistakes

The mistakes most people make when creating a website in relation to search engine optimisation (SEO) are as below:

• Sketch out a site schematic (guessing at the areas of the site that will be needed)
• Design the graphical user interface (not really knowing if the sections are right)
• Write the content (usually without having thought at all about keywords)
• Do keyword research and carry out search engine optimisation (by entering meta tags and sometimes additional text as an afterthought)
• Gain poor results and spend money on pay-per-click advertising (which is another aspect entirely with its own common mistakes!)

Do It From The Ground Up

We think a better way is to flip the process on its head, thinking properly about it from the start:

• Do keyword research and shortlist your best keywords grouping them into a few main areas
• Plan the structure of the site
• Write the content paying special attention to ensure you are including the keywords that users search for most
• Finalise the structure and plan the navigation needed
• Create the pages for the site, referring back each time to the keywords you researched
• Create hyperlinks between your site pages using the keywords as anchors.

Search optimisation is an integral part of website design, and it, along with content creation should be approached as one marketing web design process. Since you know your business best, we will work closely with you as you write it to ensure that your content conveys the message you need it to, while also making the most of your pages on the search engines.

Even though it's a basic static html website, Brazil Land Company is a good example of Search Engine Optimisation as it makes good use of the titles, keywords, keyword density, internal links, structure, content quantity...

For friendly advice on the best research tools, with no obligation, please contact us.