Nice People Dating is an online dating website aimed at people who simply want to meet other sincere, honest people. A straightforward aim, and something which a great many people are looking for online.
We carried out design work for the corporate identity and branding as well as the design and development of the site. The clever logo uses both pink and blue figures as the audience is of course half male and half female, and is centred around a smile in keeping with the theme of the site.
Implementation was done using existing systems to make management a breeze, as well as to keep the overall setup cost low for the client. The result is really great I think, and paid members were generated in the very first few hours after launch by utilising a Google Adwords pay per click (PPC) advertising campaign. An organic SEO campaign is planned incorporating landing pages for various cities around the United Kingdom.
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