22nd
May

Logo-Co provide printed and embroidered clothing to customers throughout the UK, and some well-known ones too such as ASDA, Qantas and Fujitsu.

The requirement was for a fresh new ecommerce website with a highly professional design plus, due to the nature of their business, a feature set including some quite unusual requests for custom aspects. We designed their online shop which carries a large range of clothing such as t-shirts and hoodies on the Magento platform as it provides such a lot of functionality and is something of a de facto standard for ecommerce now. Its easy to use for customers and also for administration which as an important consideration given the expansive product range and large number of size and colour variants.

The system was upgraded to allow multiple products including all of the different sizes and colours the customer wants to be added to the shopping basket in one simple step. This feature makes life so much easier for customers and has increased average order values. The customer can upload their logo easily at the basket stage too, and can even check out ‘tentatively’ should they be unsure of anything to do with their order, which is often the case in this field. Finalising the order is super quick using a one-step checkout upgrade we configured to increase conversion rates.

A login area for customers to view their own account area was set up too. This can be populated with private products that only certain customers can buy when they are logged in. This is so that ‘company approved’ products can be ordered, thereby encouraging repeat business. This has proved to be an important new feature which has really streamlined processes and helped win repeat business.

With configurable slider banners for offers and hosting on a Content Delivery Network (CDN) for optimal speed, this is a great solution and has already increased sales significantly.

Visit the new site and have a look, you might find something for your business, the prices are very good indeed www.logo-co.com

22nd
May

Ultimate Fitness is an established gym equipment maintenance company offering preventative maintenance contracts to gyms primarily across the North East region. Sales of new equipment and other gym supplies including supplements are also on offer to their growing client base.
The requirement was for a website to attract new customers and act as a point of reference for potential clients to help win new business. A mobile and tablet friendly ‘responsive design’ methodology was employed to cater for the large and increasing web audience accessing the internet on smart phones and ipads/android devices.
We also provided support in copy writing and ensuring the key messages were communicated well. The result is a crisp, clean design that is easy to navigate and has a good deal of impact as well as strong brand aesthetics.

You can see the new site here: www.ultimatefitnessukltd.com

22nd
Feb

PHP Web DEveloper Job We're Hiring

We have some job openings advertised on our Web Developer Jobs page at the moment for web developers with strong PHP and server-side programming skills as well as some jQuery, Ajax and so on. There’s a junior position which would suit a recent graduate and a middleweight role for someone more seasoned.

Its a great opportunity for the right person to join our team and get stuck into some of the great web projects we have on the horizon at the moment, so if you think you suit either of the roles of course give us a call or drop us a mail with a CV. For job descriptions and more details click the link above.

4th
Nov

We are pleased to announce the launch of the new BEL Lift Trucks website which has been designed and built by ne-web.

As an established main dealership for Clark fork lift trucks, the requirement on this project was to provide marketing of the company to potential new customers and communicate the full range of products and services on offer in relation to fork lift trucks and manual handling equipment. Sales, hire, service, parts and training are all covered on the site as well as finance and details of the range of Clark forklifts in a catalogue style section.

All parts of the website can be updated easily through an easy to use content management system which includes capabilities to add new products, used items for sale, data sheets and other documents, as well as all contact and other company information.

The new site is now online at www.bellifttrucks.com

5th
Aug

What is your brand?

Is it your company logo? The products or services you provide? Your advertising? Maybe even your ethical code?

It isn’t. Your brand is purely and simply what your customers think of you, those thoughts, conscious and subconscious, that make them think, “that’s the one I’m going with.” You don’t tell people what your brand is; they tell you.  Your brand is emotion, and gut instincts, and levels of trust.  Your brand is your reputation, and like any reputation you can’t control it, but you can influence it.

This is where Branding comes into play.

Your brand needs to communicate.  You use everything; your logo, your slogan, your websites, your business cards, your letterhead…and your social networking.  If you get your brand right you will communicate your key values, and show that you are genuine about achieving them. If you show your audience the right brand it creates a voice, one that shouts out your ideals and the reasons to choose you without having to say a word.  It simply connects.

So how do we get this started?

We look at you. At your company, and everything it stands for.  What can you bring to your customers? What do you do? What makes you different? What is your position in an overcrowded marketplace?

Once we discover this then we build.  You never truly stop building your brand, but you have to start with something.  We start with your logo, and then your website, and your marketing.  We use Branding as the keystone of promoting and influencing the perception of your brand.

Let’s put this a little bit more in context.  Let’s look at Coca Cola.

Coca cola is a hugely successful global brand, with over 2000 products in over 200 countries.  That’s no small achievement.  To do this they have used outstanding branding; they communicate an experience, and, more importantly, the feeling of being special.

Coca cola’s ideals, in their own words are:

  • To refresh the world – in mind, body and spirit
  • To inspire moments of optimism – through our brands and actions
  • To create value and make a difference everywhere we engage

Currently the company is using ‘Share a Coke’ as their branding strategy.  They have bottles with your name on, and family, and friends.  They have made their drinks personal, and everyone is talking about it.  They have made people feel special.

When people feel special, they tell people.  And a reputation, a brand, thrives.

Really, it’s no surprise that they have 90% Brand awareness in USA, UK, Canada, France, Germany and Australia.

So how we do we build your brand?  Let’s start very simply, with three very important questions:

  1. Who are you?
  2. What do you do?
  3. Why does it matter?

When we answer question three, we can start to build and influence your brand.

In the meantime let’s look at few more brands you might know; Apple, Amazon, Asda, Ebay, Fed Ex, Google, McDonalds. Think about what these Brands mean to you and why they create certain responses within people. Then think about all the Brands that have come and gone. There is a reason Coca Cola has lasted over 125 years.

If you would like to talk to ne-web and discuss how we can help build your Brand, call us on 0191 423 6258 or email us on info@ne-web.com