Websites design Newcastle portfolio
Clients Portfolio
Bramley Jewellers
- Website Design
- Content Management
- B2b E-Commerce with Accessible Shopping Cart
- Protx Secure Payment Service
- Gold-Price Fluctuation Solution
- Web Standards and Disability Discrimination Act Compliance
Bramley's is traditionally a jewellery wholesaler whose business model until recently has always been to sell quantity orders to trade customers throughout the UK and Ireland from hard-copy catalogues offering many thousands of lines.
We worked with the client to analyse their business needs and then devised the best solutions and approaches for some quite tricky problems before beginning work on the project.
The business objective for the web project had many facets; mainly to generate new online trade customers, to make the purchase and ordering processing more efficient, and to expand into selling direct to retail customers.
The e-commerce website therefore had to provide a login system to allow for business to business customer groups at various discount levels plus retail pricing within the same solution.
Another challenge we needed to overcome was due to the fluctuations in prices of precious metals. A unique system was developed that would allow the various product groups to have their prices altered by a certain percentage, thereby allowing the client to easily keep the prices current and up to date.
After launching the site itself, we worked with the client to create an ebay shop as a means of marketing the business to a broader sphere of customers. The ebay shop attracts a new segment of trade jewellers to the Bramley's customer base and by including a branded pricelist with every order, Bramley's can promote the web address in the process.
The business is already making sales and is set to reap the benefits of increased business and cost savings for years to come.
